July 20, 2002

TiVo Introduces New Model Featuring "BozoFiltering"

Series3 Model Lets Consumers Skip Not Only Commercials But Annoying Talk-Show Personalities As Well

San Jose, CA /DenounceNewswire/ -- 20 July 2002 -- TiVo (NASDAQ: TIVO), the creator and leader of television services for digital video recording, today announced that the next generation TiVo Series3 product is now available in stores, and features "BozoFiltering" for the first time.

With "BozoFiltering" TiVo users can specify which characters or personalities they would like to ignore and which they want to pay attention to. "For example," says Brodie Yeast, senior general vice chief of TiVo, "if you flip to a channel showing Larry King interviewing some burned-out has-been celebrity you're tired of listening to, with BozoFiltering you can specify that any time that has-been speaks, TiVo should either remove the audio of that person's speaking, or substitute it with something else."

In fact, the substitution capability is possibly the most attractive feature of TiVo's new BozoFilter: with it you can specify whether your favorite music, TV character, animal, or other sound effect should be activated whenever TiVo catches a BozoFiltered person trying to speak. This means that you could have, for example, a pig squeal every time Ann Coulter utters a phrase, or soothing Montavani music playing whenever Jim Cramer opens his mouth.

"One of the most entertaining aspects of the Bozofilter," says Yeast, "is just sitting back and watching it do its thing on a channel like Fox. It's fun for the whole family: a plethora of noises, animal sounds, sirens, oinks, music, snarls, growls, and other sound effects wind up changing the whole viewing experience. Who would have known, prior to TiVo BozoFiltering, that the Fox channel was the funniest thing on the air?"

Parent and Government Controls Included
In addition to the sound substitution capability, the new Tivo Series3 with BozoFiltering includes password-protected Parent Controls enabling parents to determine what programs and characters should be BozoFiltered for their children. Government Controls are also provided, but cannot be disabled by consumers, to ensure that the words "God" or "America" are never BozoFiltered.

About TiVo:
TiVo Inc was founded with a basic, unyielding premise: to create a new, and much better way to determine what people are watching on television. A way that empowers advertisers and caters to their interests and needs like never before. TiVo has pioneered an exciting new category that will forever change the way the world watches the world watch TV.

Posted by denounce on July 20, 2002 05:40 PM

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